Oct 30, 2014, 09:25
by
Michael Croft
By Jennifer Goldsmith
October 30, 2014 |
| Time is money, and the cliché is never more apt
than for life sciences companies seeking regulatory approval for a new therapy.
In 2010, McKinsey & Company published a report
which found mismanagement of trial master files (TMF) is responsible for
slowing down trials an average of 12 months, costing a provider crucial revenue
in the billions of dollars from an early market entrance.1
Setting aside the staggering costs of failing to maximize
sales opportunity, as regulators set the bar higher for SOP compliance and
prepare their own systems for electronic submissions, the costs of maintaining
a paper-based clinical TMF are steadily rising.
Now, with regulatory and competitive pressures mounting
quickly, more life sciences companies are on the cusp of switching from what
have been largely manual TMF processes and simple file shares to new, advanced
eTMF technologies to enable paperless trials. In fact, one in 10 respondents to
a recent Veeva survey said
they are already leveraging purpose-built eTMF applications that include
process-driven workflows and capabilities for managing trial documents and data
electronically.2 Further,
the number of TMF owners actively building or evaluating eTMF applications to
support efficient collaboration throughout a clinical trial study is up from
17% in 2010 to 33.6% today, according to a 2014 Drug Information
Association (DIA) survey.3
In spite of this reality, over 85% of the industry is not
yet using a purpose-built electronic trial master file (eTMF), according to Veeva’s
research, with smaller organizations reporting the lowest rates of adoption. So
what is preventing more drug developers from taking advantage of eTMF
applications?
Getting everyone on
board
One of the biggest hurdles companies face when making the
transition to paperless TMF is the creation of a collaborative system that all
stakeholders in the drug development process can access easily and securely. The
growing number of trial stakeholders (CROs, trial sites, agencies, committees, and
patients) has increased the complexity of assembling reams of trial documents
into a coherent package.
When stakeholders send documents via paper shipments or
email, and maintain separate copies of TMF documents that they must reconcile
at the conclusion of the trial, the burden of paper remains a significant drain
on resources and efficiency. By contrast, cloud-based eTMFs are easily and
securely accessible by all parties. Sponsors can define more efficient processes
upfront, maintain visibility throughout the trial, and help ensure the TMF
remains inspection-ready at all times.
Building a repeatable TMF framework involves reaching
consensus on expectations from the beginning, to ensure all TMF stakeholders
are aligned on what the TMF artifacts are called, when they are due, and who is
responsible for filing them. In order to know what content is missing or late,
all contributors must first understand what is expected. A repeatable framework
sets these parameters at the outset, reinforces the collaborative process, and
improves overall efficiency.
Standardizing a common nomenclature can harmonize the filing
efforts of diverse stakeholders. When multiple parties refer to items by
different names, filing and tracking become confusing, increasing the chance
for error. The DIA’s TMF Reference Model creates a standard nomenclature based on
input from hundreds of pharmaceutical companies, CROs, regulatory agencies, and
vendors across the globe. In addition to providing industry standard language
and naming conventions, this model introduces new guidelines for content,
structure, and metadata. For these reasons, more clinical trial sponsors are
leveraging this model to build their own repeatable framework.
Avoiding
non-compliance
With increasing regulatory pressure on life sciences — including
new demands for remote monitoring of trial master files — organizations are
seeking ways to improve inspection readiness and make TMFs accessible to
auditors on demand. To meet the growing expectations of health authorities
globally, organizations are rapidly adopting cloud-based eTMF applications in
the same way that they once moved from paper case report forms to electronic
data capture. These applications allow TMF owners to define standard operating
procedures (SOPs) for how any clinical document is managed, and therefore flag
mismanagement early. The eTMF owner can codify their SOPs within system
workflows to identify non-compliant processes before the TMF is put before
regulators for approval.
A cloud-based eTMF also easily accommodates the needs of
health authorities, which are increasingly seeking electronic access to the TMF
both in the US and globally. Most recently, the United Kingdom’s Medicines and
Healthcare Products Regulatory Agency (MHRA) has tightened its regulations to
include ready TMF accessibility — a difficult objective to meet with a local or
file-share TMF system dependent on paper. The MHRA tightened its parameters on the TMF after repeated inspection
delays: in 2013, 33% of commercial sponsor
inspections required extra days due to an incomplete or inaccessible TMF.
Other regulatory authorities globally are likely to follow the MHRA’s
precedent, putting more scrutiny on TMFs worldwide.
The cloud’s anytime availability and universal accessibility
solves this challenge and greatly improves inspection-readiness. Eldin Rammell, a clinical records management
expert and managing director at Rammell Consulting, said, “In the face of
MHRA’s updated definition for critical findings, it is encouraging that
organizations utilizing eTMF applications are experiencing significant benefits
in inspection readiness and business efficiency gains.”
The urgent need for greater visibility into study conduct
and quality benchmarks for trial operations is driving the industry’s growing
use of new technology. The closer life sciences organizations come to collaborating
on a single source of shared electronic documents, the more efficient and
effective the drug development process becomes. Small organizations tend to be slower to adopt eTMF technology and processes,
yet the benefits could be a tremendous boon to smaller companies that cannot
afford the pricier content management systems often found in Big Pharma
counterparts. CROs, too, lag but these critical clinical partners could stand
to gain the most. Veeva’s benchmarking survey reveals that forward-looking CROs
already leveraging advanced eTMF technology achieve more cost savings (63%)
than sponsors (51%) and higher benefits.
Jennifer Goldsmith is the Vice President of Vault Strategy
at Veeva Systems. Over the last 25 years, Jennifer has worked closely with
industry leaders including Johnson and Johnson, Pfizer, Shire, BMS, Roche; and
with technology pioneers such as IBM and CSC. Jennifer implemented some of
the first regulatory submissions document management and publishing systems in
the mid-1990s and has continued with a focus in clinical content management as standards
have evolved. Jennifer is recognized for her expertise, named to PharmaVOICE’s Top 100 Innovators of
the Year in 2012 and widely published in most life sciences trade publications.
1 McKinsey & Company, Trial
Master File Management: Emerging Trends and Best Practices, by Jerel Davis,
Edd Flemming, Gary Mao, Lawrence Wal and Rachel Zhang. 2012.
2 Veeva
Systems, “Veeva 2014 Paperless TMF Survey: An
Industry Benchmark,” September 2014. Available at Veeva
2014 Paperless TMF Survey: An Industry Benchmark
3
Redding K., Mulcahy L. Trial Master File Reference Model. Available at: www.diahome.org/en/News-and-Publications/Publications-and-Research/EDM-Corner.aspx. Accessed April 5, 2014.