April 14, 2014 | Following the release of a whitepaper by Industry Standard Research (ISR) that suggests over two-thirds of clinical trial participants are "pulled" into trials by investigators at their points of care, Outsourcing Pharma weighs these methods against the "push" model of recruitment. ISR predicts that increasing numbers of trial sponsors and CROs will seek to raise awareness of clinical trials among relevant patient populations, relying less on physicians at the study sites to draw volunteers in. Outsourcing Pharma